[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
At the beginning of the year, our Iserlohn plant was illuminated in a truly unique way: Renowned light painting artist Olaf Schieche (better known as ZOLAQ on social media platforms) transformed our facility into a spectacular artistic stage. During the January maintenance period, he created fascinating light artworks, presenting our products\u2014and especially our craftsmanship\u2014from an entirely new perspective.<\/p>\n
In collaboration with our team, Olaf Schieche designed unique compositions that highlight the intersection of industry and art. Using specially developed light tools, he captured impressive images\u2014from coils formed by trails of light to the path of wire through the drawing machine, all the way to \u201cflowers\u201d that symbolize our challenge for the coming years: making steel wire production climate-neutral. One of the most remarkable moments: Schieche \u201cwrote\u201d our slogan in light, creating a truly stunning highlight for our brand communication.<\/p>\n
These light painting images are not just an artistic statement but also hold significant value for our marketing and communication efforts. They will be used across social media, campaigns, and presentations to showcase L\u00dcLING from an entirely new perspective.<\/p>\n
Fabian Schmidt, Managing Director, enthusiastically summarizes the project: \u201cAn absolutely fascinating technique and a fantastic artist. Olaf Schieche has staged our wire and parts of our production in an entirely new and artistic way.\u201d<\/p>\n
Olaf Schieche was equally impressed by the atmosphere in our facility: \u201cAn absolutely incredible setting – I love industrial scenes. And working with L\u00dcLING was once again a very pleasant and constructive experience.\u201d (Note: We have previously collaborated with Olaf Schieche a few years ago for light painting photography at our former facility in Altena-Nette.)<\/em><\/p>\n [\/et_pb_text][dipi_masonry_gallery gallery_ids=”239525,239523,239521,239519,239517,239515,239513,239511,239509,239507,239505″ gallery_orderby=”rand” columns_tablet=”2″ columns_phone=”1″ columns_last_edited=”on|phone” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/dipi_masonry_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" At the beginning of the year, our Iserlohn plant was illuminated in a truly unique way: Renowned light painting artist Olaf Schieche (better known as ZOLAQ on social media platforms) transformed our facility into a spectacular artistic stage. During the January maintenance period, he created fascinating light artworks, presenting our products\u2014and especially our craftsmanship\u2014from an […]<\/p>\n","protected":false},"author":1,"featured_media":239506,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":" Zu Beginn des Jahres erstrahlte das Werk Iserlohn in einem besonderen Licht: Der renommierte Lightpainting-K\u00fcnstler Olaf Schieche (besser bekannt unter dem K\u00fcnstlernamen ZOLAQ auf Social Media Plattformen) verwandelte unser Werk in Iserlohn in eine spektakul\u00e4re Kunstb\u00fchne. W\u00e4hrend der Revision im Januar entstanden faszinierende Lichtkunstwerke, die unsere Produkte und vor allem unser \u201eHandwerk\u201c auf v\u00f6llig neue Weise inszenieren.\u00a0<\/p> In Zusammenarbeit mit unserem Team setzte Olaf Schieche einzigartige Motive um, die das Zusammenspiel von Industrie und Kunst zeigen. Mit speziell entwickelten \u201eLichtwerkzeugen\u201c entstanden beeindruckende Bilder \u2013 von Coils aus \u201eLichtspuren\u201c \u00fcber den Weg des Drahtes durch die Ziehmaschine bis hin zu \u201eBlumen\u201c, die symbolisch f\u00fcr unsere Herausforderungen der kommenden Jahre - die Stahldrahtproduktion klimaneutral zu gestalten - stehen. Besonders beeindruckend: Schieche \u201eschrieb\u201c in einem Motiv unseren Slogan mit \u201eLicht\u201c - ein echtes Highlight f\u00fcr unsere Markenkommunikation.<\/p> Die Lightpainting-Bilder sind nicht nur ein k\u00fcnstlerisches Statement, sondern haben auch einen klaren Mehrwert f\u00fcr unser Marketing und unsere Kommunikation. Sie werden zuk\u00fcnftig in Social Media, Kampagnen und Pr\u00e4sentationen eingesetzt, um L\u00dcLING aus einer v\u00f6llig neuen Perspektive zu zeigen. Unser Gesch\u00e4ftsf\u00fchrer Fabian Schmidt fasst das Projekt begeistert zusammen: \u201eEine absolut faszinierende Technik und ein gro\u00dfartiger K\u00fcnstler. Olaf Schieche hat unseren Draht und Teile unserer Produktion auf v\u00f6llig neue Weise inszeniert und kunstvoll dargestellt.\u201c Auch Olaf Schieche war von der Atmosph\u00e4re in unserem Werk beeindruckt: \u201eEin einfach gro\u00dfartiges Ambiente, ich mag industrielle Szenerien. Und die Zusammenarbeit mit L\u00dcLING war wieder einmal sehr angenehm und konstruktiv.\u201c (Anm.: wir haben mit Olaf Schieche bereits vor einigen Jahren Aufnahmen im alten Werk in der Altenaer Nette gemacht.) <\/em><\/p>","_et_gb_content_width":"","footnotes":""},"categories":[38],"tags":[],"class_list":["post-239530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelles-en"],"acf":[],"yoast_head":"\nDrahtkunst trifft Lichtkunst<\/strong><\/h3>
Kunst, die verbindet \u2013 ein Projekt f\u00fcr Marketing, Social Media und die Industrie<\/strong><\/h3>